Question: What level of credibility does a website demonstrate about a company?
It isn’t just one thing. The website needs to be coherent and credible, obviously. Credibility also happens outside of the site: other blogs, customer reviews, sites like LinkedIn, etc. Online reputation is part of a “conversation” between the company and its customers. When the company participates in an open way, it is possible to make the conversations work for the company in a positive way, rather than trying to do damage control when a problem arises or there is a single disgruntled customer.
Click here for the complete conversation on LinkedIn…
Tags: blogs, conversation, LinkedIn
