Business Intelligence for Small Businesses (Part I)
Talk to someone who’s been working in the field of business intelligence for awhile and you could hear an earful about warehouses, star schemas and data mining. It’s almost enough to scare a “newbie” from ever jumping into the field. Yet, the fact is that all businesses engage in some type of business intelligence, and having a data warehouse is not a prerequisite for great business intelligence.
Business intelligence does imply the use of technologies, but it encompasses so much more. It defines a methodology of how a business captures data and turns it into information that can be used to make decisions. Although businesses use this process on a daily basis, most businesses don’t put standards to the process to ensure the quality of their information. In my next few posts I will talk about capturing data, applying business rules and making decisions.
