Katz/Pierz Launches New Website

Katz/Pierz, founded in 1983, offers employee benefit solutions by focusing on individual insurance products for professionals, business owners and self-employed.  The company specializes in providing cost-effective benefit strategies and integrated technology solutions that help businesses attract and retain good people and improve the bottom line.

Besides featuring updated content and several new areas, the redesigned website utilizes a handful of tools provided by World Wide Web Communications:

  • Email this Page to a Friend – this is an excellent addition to the site.  It is called Send-a-Link.  It encourages site visitors to email a page to someone else. While browsing your website visitors click on a button, which appears on every page, and within seconds emails the page to a friend.
  • ZipEdit™ Content Manager is a simple and convenient way to edit the content in your website. You do not need to learn HTML or any web design software.  If you have ever used a word processing program, such as MS Word, you can edit your website with ZipEdit™.  The ZipEdit™ Content Manager Component can be used to edit any of the static page content on the website.
  • ZipEdit™ Article Manager stores a database of articles with posting and expiration dates, keywords, linked documents, and linked web addresses.  Articles can be assigned to multiple categories and marked as featured to appear on the homepage of your site.  You can specify the order of the featured articles too.  The ZipEdit™ Article Manager also has its own search functionality.  Editing the articles uses the same powerful tools found in ZipEdit™ for a full WYSIWYG experience from a supported browser.  The ZipEdit™ Article Manager also features RSS feeds of content, globally and by category, allowing visitors to subscribe to the content of your website.
  • HTML Email Newsletter Template – we designed this for Katz/Pierz, which they are using with a third-party email newsletter system for email blasts to their opt-in list.

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